Case Study
BMW Group – Content Management System
A globally accessible content management portal brings BMW Group’s sales and marketing materials together in one place.
AI-generated imageCountry
Germany (used worldwide)
Industry
Automotive
Platform
Liferay portal
Technologies
Liferay, responsive frontend, digital asset management
Challenge
At BMW Group, sales and marketing materials were scattered across different systems, making daily work harder for employees and dealer partners around the world. What was missing was a single, role-specific entry point through which documents, images, videos and presentations could be found and managed with ease.
Solution
ETECTURE, part of the Sigma Technology Group, built BMW Group a custom content management system on the Liferay portal platform. A modern, responsive front end gives each group of users a personalised workspace where sales and marketing assets such as PDFs, images, videos and presentations can be stored, searched and managed. The project was delivered in an agile way, with a first usable version of the portal ready after roughly six months.
Results
The finished portal manages roles and access rights for around 80,000 users and tailors content and layout to each individual. A modern search function together with a responsive design for desktop and mobile devices makes day-to-day access to sales and marketing material considerably easier.