Case Study
MSP expansion in the US – Recruiting specialists through local market insight
How Franklin Fitch supported an international managed service provider’s US expansion through market research, permanent recruitment and specialist contract staffing.
Expanding in the United States required an international managed service provider to recruit both specialist contractors and permanent service staff. Franklin Fitch combined local labor-market insight with international candidate sourcing to support a series of assignments over several years. Its project account reports 95 positions filled across the relationship.
AI-generated imageCountry
US target market; relationship initially established in the UK
Industry
Managed services for fintech, telecommunications and public-sector organizations
Technologies
Citrix, service desk, Data & AI
Challenge
The anonymized provider serves fintech, telecommunications, government and other public-sector organizations around the world. Those customers depend on IT services and infrastructure that remain available, scalable and resilient. International growth and additional client engagements therefore created demand for people with closely matched technical capabilities.
The relationship began in 2020 when the provider sought assistance with entering the US market. Franklin Fitch had experience of a comparable expansion of its own and became involved as a recruitment partner. A relationship first established in the United Kingdom subsequently extended to US operations and their staffing requirements.
The assignments called for different combinations of talent. Citrix specialists supported expansion, permanent service-desk employees were needed for new projects, and contract staff helped onboard additional customers. The provider also required AI engineers to begin building its Data & AI practice. Service-desk recruitment in particular demanded more than specialist knowledge: candidates needed broad technical competence alongside the ability to work effectively with customers.
Solution
Establishing a local market picture
Franklin Fitch’s US teams mapped the relevant talent market before supplying candidates. Their research covered expected salary ranges, the cost of particular skill sets, benefits packages and competing employers’ offers. This informed recruitment for both permanent and contract positions, combining international networks with knowledge of local employment conditions.
Addressing distinct staffing requirements
The engagement included Citrix engineering contractors, 18 permanent service-desk employees for a new project and six contract service-desk staff for onboarding another customer. The results table also records three filled positions supporting the new Data & AI offering.
Franklin Fitch identified prospects, assessed their suitability and produced shortlists of qualified candidates. Feedback included in the source emphasizes candidate quality, adaptability and quick responses to requirements. This approach supported sustained team building as well as the additional capacity needed for individual customer projects.
Results
Franklin Fitch reports 95 positions filled over the course of the relationship. For selected assignments, the source provides the following average recruitment intervals:
| Assignment | Time to interview | Time to offer |
|---|---|---|
| Citrix engineers for US expansion | 16 days | 35 days |
| Permanent staff for a new project | 7 days | 20 days |
| Contract staff for a new customer | 9 days | 33 days |
| AI specialists for the new offering | 5 days | 12 days |
These placements supported the provider’s US presence and staffing for new customer engagements. The Head of Recruitment quoted in the PDF describes Franklin Fitch as a preferred US recruitment partner, highlighting candidate engagement, qualification and shortlisting. The account describes a relationship extending beyond individual vacancies to support expansion and team development.
Source: Anonymized project account provided by Franklin Fitch.